A showroom with bohemian charm
Hidden in a courtyard, the loft showroom and the adjacent art studio of the label LANOUVE are centralized in Vienna.
The interior of the lovingly restored industrial loft from the 1950s was designed and furnished by a French world market leader for design furniture “Roche Bobois“, in cooperation with the designer Nicole Mermon. The intended stylistic inconsistency in the interior results from the fusion of a raw industrial style and baroque influences of the French king Louis XIV. Even the mix of these polarizing styles showcases the innovation and the artistic individuality of the art label.
On selected occasions, the showroom is the venue for exclusive events for customers and partners, who are invited to “loft salons”. Latest art editions and new products are presented at “Previews” in the loft showroom. Through collaborations with international galleries and artists, the Vbag is going to be established as a new art medium in the industry. Art events, such as digital art shows, “bagissages” and live acts complete the artistic spectrum. The exceptional location is considered as insider tip for exclusive events and a meeting place for the avant-garde and art scene.
Directly adjacent to the 130 m2 showroom, the art studio of the brand is located. The silk-screen printing and painting of new editions and all kinds of experimental developments of the brand arise here.